Brand Profile
Keep the business facts and visual identity that guide campaigns and creatives.
The Brand Profile gives Hellyeah's agents the business facts and visual identity they need before campaign and creative work.
Open Brand at app.hellyeahai.com/brand to review it in the Dashboard. CLI users can manage the same saved profile through the CLI.
Profile fields
| Field | Write |
|---|---|
| Business name | The legal or public trading name customers know. |
| Website | The main page where an ad should send people. |
| Industry | A clear category such as “dental scheduling software.” |
| Description | What the business sells or provides. |
| Target audience | The customer most likely to buy. |
| Main goal | The result you want from advertising. |
| Tone | How the brand should sound. |
| Value proposition | The reason a customer should choose you. |
Logos and colors
You can keep several logos and choose one primary logo. Use a file with clear edges and enough empty space around the mark.
Each color needs a role, such as brand, accent, dark, or light. A hex value without a role does not tell Hellyeah where it belongs.
Edit the profile
- Open Brand.
- Choose Edit.
- Change the text, logos, or colors.
- Review the fields and save.
The new profile guides work created after the change. A submitted campaign keeps the creative and configuration you approved at launch.
Write useful profile answers
Prefer facts a customer can recognize.
- Weak audience: “business owners”
- Useful audience: “owners of independent gyms with 2 to 20 locations”
- Weak value: “better results”
- Useful value: “fills cancelled classes from a waitlist in one click”
Missing-profile gate
Campaign, Wallet, Tracking, or Overview may send you to Brand when required fields are missing. Fill the empty fields and save. Return to the original page after the profile shows as complete.
Read Core Concepts to see how the profile connects to creatives and campaigns.