Creatives
Generate and manage brand-based ad copy, landscape images, and square images.
A Creative Set keeps campaign-ready ad copy with its image assets. Hellyeah's agents can create creatives from the Web Dashboard or CLI; this guide follows Studio in the Dashboard.
Open Studio at app.hellyeahai.com/studio to create Creative Sets for campaigns.
Create a Creative Set
1. Choose a messaging angle
The angle decides the argument the ad makes.
| Angle | Use it to |
|---|---|
| Problem / Solution | Name the customer's problem and show the fix. |
| Social Proof | Lead with evidence that other customers chose you. |
| Before / After | Compare the old state with the result. |
| Curiosity Gap | Open a question the ad answers. |
| Limited-Time Offer | Give the customer a time-based reason to act. |
Studio can seed the angle with a line from your Brand Profile. You can edit the line before generation.
2. Choose a visual style
Pick a reference ad or upload a PNG or JPEG up to 25 MB. Hellyeah uses the reference for visual direction and creates a new image for your brand.
Add an optional direction when the reference needs a change.
Example: “Keep the clean product layout, use our green accent, and leave the top-right corner empty.”
3. Generate
Studio creates ad copy, a landscape image, and a square image as one set. The set appears in the library while generation runs.
Creative states
- Generating means one or more assets still run.
- Ready means the set has usable output.
- Needs Attention means copy or image generation failed or needs a customer choice.
Use the filters or search to find a set.
Choose final images
Studio can return several candidates for an image format. Open the set and choose the candidate you want to use.
Performance Max needs one final landscape and one final square image. Search needs the set's text; its images can continue rendering.
Edit and retry
You can edit text inside a completed image without rebuilding the whole set. Use retry when generation failed or the set reports an error.
Delete a set only when you no longer need it. Campaigns that already stored a creative snapshot do not use the Studio library as live content.
Use a set in a campaign
Open a campaign draft and choose a set from the creative library. Review the imported copy and images inside the campaign preview. Campaign limits may require shorter text than the original Studio output.
Read Campaigns for launch checks.