Glossary

Ad account

The account on an advertising platform where a campaign runs. Hellyeah checks account availability before launch.

Ad copy

The written headline, description, or message shown in an ad.

Attribution

A way to connect a result, such as a signup or purchase, to the visit or campaign that may have caused it.

Brand profile

The saved description of your business, audience, message, tone, colors, and assets. Hellyeah uses it when creating campaign plans and creative.

Campaign

A set of ads that share a goal, budget, schedule, targeting, and measurement plan.

Conversion

An action that matters to your business, such as a purchase, lead form, or signup.

Conversion campaign

A campaign that aims for a measurable website action. A connected X-Ray tracker that is receiving events is required before submission.

Conversion rate

The share of visits that produced a conversion. If 100 visits produce 8 signups, the conversion rate is 8%.

Creative

The image and text people see in an ad.

Daily budget

The amount a campaign is allowed to spend per day. Actual platform delivery can vary, so also review the campaign schedule and total reserved budget.

Draft

A campaign that you can edit because it has not been submitted for launch.

Google Search campaign

Ads that can appear with Google search results when people search for related terms.

Impression campaign

A campaign that prioritizes visibility and reach. It can be submitted without X-Ray, but tracking is still recommended for better measurement and decisions.

Performance Max campaign

A Google Ads campaign type that can distribute ads across several Google placements using the assets and goal you provide.

Reservation

Wallet funds set aside for a submitted campaign. Reserved funds cannot fund another campaign.

Settlement

The wait for an ad platform to report final charges after a campaign ends. Hellyeah uses a 48-hour settlement period before returning unused funds from a platform-backed campaign.

Studio

The Dashboard workspace for generating and selecting campaign copy and image candidates.

Targeting

The locations, audiences, keywords, or signals that help decide who may see an ad.

Wallet

The prepaid balance used to fund campaign budgets.

X-Ray

Hellyeah's website tracking system for visits, events, conversions, revenue, and attribution.