Data and Privacy
What Hellyeah collects from profiles, campaigns, and X-Ray.
Hellyeah collects the data needed to run campaigns, report performance, and improve conversion tracking.
Business profile
The business profile includes fields such as business name, website URL, industry, audience, tone, value proposition, and campaign goal. Creatives lock to this profile.
Campaign data
Hellyeah stores campaign configuration, budget reservations, creative snapshots, launch status, and performance metrics.
X-Ray events
If you install X-Ray, Hellyeah collects pageviews, autocaptured events, custom events, conversions, attribution fields, and session metadata.
Known users
When you call identify(), email and phone values are normalized and hashed before storage. Raw contact details are not stored.
Without X-Ray
If you use the CLI or AIMA without installing X-Ray, Hellyeah does not receive your website traffic. Campaign reporting is limited to ad-platform metrics.