How it works

What AIMA does

A typical AIMA conversation runs end to end without leaving WhatsApp.

You say what you sell. AIMA reads your website and drafts a business profile (positioning, audience, voice). You confirm or correct it. AIMA proposes a campaign plan: which channel, what targeting, which angles. You pick. AIMA generates the copy and images, asks you to approve the launch budget, and submits the campaign. Once it's live, AIMA reports back with performance and what to do next.

Four explicit confirmations in the happy path: your brand profile, the plan, the creative direction, and the budget. Everything else AIMA handles on its own.

Campaigns and creatives

AIMA launches Google Ads campaigns today. In chat, it turns your approved goal, audience, budget, and creative direction into a campaign plan, then asks for launch approval before reserving budget.

Creative generation is locked to your confirmed business profile. AIMA can try a new angle, change tone, or revise copy in response to feedback. It does not change your brand colors, voice, audience, or business description without asking.

Text creatives are live. Image generation is available where enabled for your account; video is not part of v1.

Brand research

AIMA reads your website and infers what your business is: positioning, target audience, value props, tone of voice, brand colors. It comes back with a brand snapshot you can review in chat.

You confirm or correct it in chat. That confirmed profile becomes your business profile, and AIMA locks it into every creative it generates from then on, so ads stay on-brand without drift.

If something's wrong (wrong industry, audience, or tone), say so in chat and AIMA re-researches and regenerates the profile until it matches.

Guardrails

AIMA will not do any of the following without your explicit approval:

• Ship a campaign with no funded wallet. If your balance won't cover the budget, AIMA pauses and asks you to top up first.
• Change your brand voice without asking. Every creative is generated from your confirmed brand profile, and changes to the profile require a new confirmation.
• Run a campaign past your daily budget cap. The budget you confirm at launch is the cap.
• Move money without prompting you in chat. Top-ups always come back to you for approval and are never auto-charged.